https://angelinetong.com/blog-hol daily 0.75 2017-06-29 https://angelinetong.com/blog-hol/2017/6/28/8-easy-strategies-to-create-an-effective-playful-learning-space-for-children monthly 0.5 2017-06-29 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1498705168433-HNWQ4IC51JTHXAH3B5QR/Language.jpg BLOG-HOL - 8 Easy Strategies to Create an Effective Playful Learning Space for Children https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1498705225492-HDF4NM5NXWDTC4LPSODW/image-asset.jpeg BLOG-HOL - 8 Easy Strategies to Create an Effective Playful Learning Space for Children https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1498705305651-QQB1MXE2WQ0AKYPQ24WM/image-asset.jpeg BLOG-HOL - 8 Easy Strategies to Create an Effective Playful Learning Space for Children https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1498706794251-4GD5VQPLVZG1D6IV06GE/image-asset.jpeg BLOG-HOL - 8 Easy Strategies to Create an Effective Playful Learning Space for Children https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1498705464517-DKALGL4J91THC7BFDVVZ/image-asset.jpeg BLOG-HOL - 8 Easy Strategies to Create an Effective Playful Learning Space for Children https://angelinetong.com/blog-hol/2017/5/15/3-questions-with-a-curator monthly 0.5 2017-05-19 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495176023907-DQIJ203YF0KFVW2B9J9B/image-asset.jpeg BLOG-HOL - 3 Questions With a Curator https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495176267857-IZ45XXYBC7G11PV736MK/HOL_FJExhibit-15.jpg BLOG-HOL - 3 Questions With a Curator https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495176392847-21OG6G67BMSVFV67JE1Y/image-asset.jpeg BLOG-HOL - 3 Questions With a Curator https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495176897302-TVWT186EKRBI834NNCPW/image-asset.jpeg BLOG-HOL - 3 Questions With a Curator https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495177531961-NY1VNKIML12ZPWSAJT4A/image-asset.jpeg BLOG-HOL - 3 Questions With a Curator https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495177983158-S50HEQDT0HDDIDCBOAHY/image-asset.jpeg BLOG-HOL - 3 Questions With a Curator https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495178615185-DSHOJ2C2R8MOOOIE703O/HOL_FJExhibit-16.jpg BLOG-HOL - 3 Questions With a Curator https://angelinetong.com/blog-hol/2017/4/23/art-zoo-thats-what-we-call-an-experience monthly 0.5 2017-04-24 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1493003441972-JB0VKSDTZI8IDULO3W33/image-asset.jpeg BLOG-HOL - Art Zoo: That’s What We Call an Experience! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1493003571197-4L2LO7EN0MGX1TLRP32C/image-asset.jpeg BLOG-HOL - Art Zoo: That’s What We Call an Experience! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1493004042940-IZLL5NC4F5DFSZ555V3G/image-asset.jpeg BLOG-HOL - Art Zoo: That’s What We Call an Experience! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1493003672644-APSP6Q1ZS66TK4W60GK4/image-asset.jpeg BLOG-HOL - Art Zoo: That’s What We Call an Experience! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1493003702324-VAX00BR5L4SRLKYNTCRS/image-asset.jpeg BLOG-HOL - Art Zoo: That’s What We Call an Experience! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1493003774306-YK1R4ZQ2AMBZTYULIRXW/image-asset.jpeg BLOG-HOL - Art Zoo: That’s What We Call an Experience! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1493003821672-W88RLD42OHN9LCJBULOO/image-asset.jpeg BLOG-HOL - Art Zoo: That’s What We Call an Experience! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1493003879156-UFKH2MRRH4IRL0KT53JG/image-asset.jpeg BLOG-HOL - Art Zoo: That’s What We Call an Experience! https://angelinetong.com/blog-hol/2016/12/23/merry-christmas-and-happy-new-year-2017 monthly 0.5 2017-02-22 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1482484169485-EAI1YTTIO5RE2H9U1QGI/image-asset.jpeg BLOG-HOL - Happy HOLidays~ Merry Christmas and Happy New Year 2017! We've just moved! Please visit us at our lovely studio :) https://angelinetong.com/blog-hol/2016/11/1/the-team-that-learns-together-grows-together monthly 0.5 2017-02-20 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1477977491246-QYLQYWKTAQGSADE8A06X/image-asset.jpeg BLOG-HOL - The Team That Learns Together Grows Together https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1479288861275-X21DJACMXHL6J23UJI4H/6-IMG_6164.jpg BLOG-HOL - The Team That Learns Together Grows Together https://angelinetong.com/blog-hol/2016/10/10/lwchr9bol3pg23k1a0z0t1ihuwcq16 monthly 0.5 2017-02-22 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1479980713207-BIIJJ1DWDEKFXUQIPICM/image-asset.jpeg BLOG-HOL - "A Nation Built on Trust, A World of Opportunities" Peek into this oversized alarm clock and discover how standards help your days run like clockwork. https://angelinetong.com/blog-hol/category/Articles monthly 0.5 https://angelinetong.com/blog-hol/category/News monthly 0.5 https://angelinetong.com/blog-hol/category/Blog monthly 0.5 https://angelinetong.com/blog-hol/category/Exhibition monthly 0.5 https://angelinetong.com/blog-hol/tag/exhibition monthly 0.5 https://angelinetong.com/blog-hol/tag/Ourrootsourbonds monthly 0.5 https://angelinetong.com/blog-hol/tag/exhibitions monthly 0.5 https://angelinetong.com/blog-hol/tag/Singaporehokkienhuaykuan monthly 0.5 https://angelinetong.com/nie-visitor-learning-centre daily 0.75 2017-02-19 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487484871430-KB09NTQCLE1LGZ088OWB/NIE+Facade+final.jpg NIE Visitors Learning Centre https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487484871430-KB09NTQCLE1LGZ088OWB/NIE+Facade+final.jpg NIE Visitors Learning Centre https://angelinetong.com/a-nation-built-on-trust-a-world-of-opportunities daily 0.75 2017-03-21 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1490070793959-AKUI5TUA6UQ6K4J3TTLT/20170222_HOL_LLI_023.jpg A Nation Built on Trust, A World of Opportunities https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487484967361-UNJ1AQ80ON5YDN7U35ZA/S1.jpg A Nation Built on Trust, A World of Opportunities https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487484970593-B8ZZW0TFJ0J5EA0PCFK7/S5.jpg A Nation Built on Trust, A World of Opportunities https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1490070809477-8TLY48M9L70KXFGU0TCH/20170222_HOL_LLI_023.jpg A Nation Built on Trust, A World of Opportunities https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1490070906090-3VPBFR3EMALJ3GL4HO02/20170222_HOL_LLI_004.jpg A Nation Built on Trust, A World of Opportunities https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1490070153870-1J6R5QA88SWK6MX1KY0A/20170222_HOL_LLI_028.jpg A Nation Built on Trust, A World of Opportunities https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1490070175577-FXK0ANLV4R06V1LE20JO/20170222_HOL_LLI_017.jpg A Nation Built on Trust, A World of Opportunities https://angelinetong.com/singapores-economic-miracle daily 0.75 2017-02-19 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487485125050-DJ8YLGRJJA6HBL60GD5U/SGM3+%28cover%29.jpg Singapore’s Economic Miracle https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487485109899-SQ1ORIXZ99O0AW44CD5X/SGM1.jpg Singapore’s Economic Miracle https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487485065506-EBVKUIL9ESPJALYGJIPE/SGM2.jpg Singapore’s Economic Miracle https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487485072340-OJC3F4Y1G1FRVQKLIX9S/SGM3+%28cover%29.jpg Singapore’s Economic Miracle 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https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486536640-Q3ADEJBPDSVN0XTDVFB2/TH2+%28cover%29.jpg Traditional Healing in Singapore https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486548457-M4CD3HI3UTOHELUHZ4XL/TH3.jpg Traditional Healing in Singapore https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486575257-FIMHCW7LYX28B0LW21D9/TH4.JPG Traditional Healing in Singapore https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486553631-9423I5NZ8SYGFFLUGYRU/TH5.jpg Traditional Healing in Singapore https://angelinetong.com/singapore-history-wall daily 0.75 2017-02-19 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486697911-3YOO3PWJB9Y2PGXJK3V0/3.+ANDERSON+WALL+%28cover%29.jpg Singapore History Wall https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486688836-ZZ55G5V1PTWPEGNUQ4IO/1.+ANDERSON+WALL.jpg Singapore History Wall https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486667955-ALTIBIRQ9T9V5MQLYFAB/2.+ANDERSON+WALL.jpg Singapore History Wall https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486710725-25DJXTV9QY7VGG6J0O0Q/3.+ANDERSON+WALL+%28cover%29.jpg Singapore History Wall https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486699106-SA6KS4ACLUDLJHP9JVG9/4.+ANDERSON+WALL.JPG Singapore History Wall https://angelinetong.com/explore-singapore daily 0.75 2017-02-19 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486902532-HKZW5K67IV72D33CEZCB/ES2+%28cover%29.jpg Explore Singapore! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486852957-VC3B6LJ3NVW4QXQT185F/ES1.JPG Explore Singapore! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486876240-BZ3G29ND8HEZSL3SZSP0/ES2+%28cover%29.jpg Explore Singapore! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486877175-UC8RK8O5HE55QYI3GX6K/ES3.jpg Explore Singapore! https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1487486894683-HM8SU04JTC5UJX1G7N86/ES4.jpg Explore Singapore! https://angelinetong.com/new-gallery-1 daily 0.75 2017-05-23 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495517930840-6FKFM0RYSIY0TL3G4W7X/HOL_FJExhibit-13.jpg Our Roots • Our Bonds https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495506568026-SUZR010LGJKEZ7PZUTWV/HOL_FJExhibit-5.jpg Our Roots • Our Bonds https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495506844782-0ADQFRT73YG7UDLKIR39/HOL_FJExhibit-21.jpg Our Roots • Our Bonds https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495506820561-XAKRIATQFO0ZWRAXALI4/HOL_FJExhibit-14.jpg Our Roots • Our Bonds https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495506567363-B0T4MTL4A7ADQA0BTHZO/HOL_FJExhibit-13.jpg Our Roots • Our Bonds https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495507032276-SN5LB2W3GCOFA3FVZKVG/HOL_FJExhibit-39.jpg Our Roots • Our Bonds https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495507049716-58W074ML7O167IRK7GTX/HOL_FJExhibit-45.jpg Our Roots • Our Bonds https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1495507149940-013BDBRW7P0YNGOFCRC0/HOL_FJExhibit-46.jpg Our Roots • Our Bonds https://angelinetong.com/blog daily 0.75 2026-02-04 https://angelinetong.com/blog/the-day-after-opening-a-365-day-playbook-for-destinations-that-endure monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/66203911-f903-45e7-97d6-6b873660bba0/shutterstock_1069596530-1.jpg Blog - The Day After Opening: A 365-Day Playbook for Destinations That Endure - Make it stand out Thirteen years on, the Supertrees still pull the world in. Gardens by the Bay stays magnetic because it keeps giving people a reason to come back. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/21730755-2320-45e4-a6a3-bacfb6d0607c/sgo-event-2+%281%29.png Blog - The Day After Opening: A 365-Day Playbook for Destinations That Endure - Make it stand out Four months after Singapore Oceanarium opened, there’s already a new reason to come back—Hangyodon. That’s how destinations stay magnetic. https://angelinetong.com/blog/the-day-after-the-opening-designing-destinations-that-endure monthly 0.5 2026-02-06 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/684c50d0-4fa1-43d7-841e-c4e5bb791caa/DukeNus-durian.jpg Blog - The Day After the Opening: Designing Destinations that Endure - Make it stand out Partnering with SingHealth Duke-NUS Institute of Biodiversity Medicine, we gamified genomic information and made them accessible; transforming passive viewing into active, meaningful discovery. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/fd4f660d-5394-495b-96f7-6436eceaa57b/IMG_0163-min.jpg Blog - The Day After the Opening: Designing Destinations that Endure - Make it stand out At the Singapore Oceanarium, we wanted to change the pace of the room. By simulating the emotional journey of descending into the abyss, visitors stopped rushing from tanks to tanks and began to linger, wrapped in the mystery of the ocean. https://angelinetong.com/blog/the-co-creation-paradox-why-visitors-walk-past-your-join-in-zone monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1379fc50-ff12-4115-b064-80a947658667/IMG_8724.png Blog - The Co-Creation Paradox: Why Visitors Walk Past Your “Join In” Zone (And How to Stop Them) - Make it stand out The Korea Pavilion at Expo 2025 Osaka avoids high-stakes pledges by asking: ‘What is most precious to you?’ This scaffolding invites a personal feeling rather than a binding promise, ensuring meaningful input rather than random noise. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/787c0585-107a-4092-b5de-359620a0434d/IMG_9170-1.png Blog - The Co-Creation Paradox: Why Visitors Walk Past Your “Join In” Zone (And How to Stop Them) - Make it stand out At the Singapore Pavilion in Expo 2025 Osaka, the interface creates a seamless bridge between thought and action. The intuitive design lowers the barrier to entry, removing the friction of ‘how’ so visitors can focus on expressing ‘what’ they feel. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/5e593ee1-0138-4490-b522-ebfe004fd565/IMG_0147.png Blog - The Co-Creation Paradox: Why Visitors Walk Past Your “Join In” Zone (And How to Stop Them) - Make it stand out At the CJ Koh Gallery @ NIE, we visualise the community’s reflections while a QR code unveils the full digital collection, allowing every visitor to witness how their contribution builds the collective spirit of the institution. https://angelinetong.com/blog/from-communication-to-connection-learnings-from-tech-enabled-public-projects monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/e40f9b62-691a-442e-9c12-66d9f6621d8d/evolution-of-gov.png Blog - From Communication to Connection: Learnings from Tech-Enabled Public Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/ad5b814a-11b1-47ca-b8c6-fbd8db196d6f/DukeNus-durian.jpg Blog - From Communication to Connection: Learnings from Tech-Enabled Public Projects - Make it stand out A 3D model of a Durian at the Singapore General Hospital Bicentennial Genomic Garden. Exemplifying connection at scale, this interactive display utilises digital twins to bridge the gap between complex genomic data and the public, making the science behind the King of Fruits accessible to all. https://angelinetong.com/blog/the-unseen-architecture-navigating-the-human-complexity-of-mega-projects monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/184a7507-3756-4d0a-afee-147602e9d7d5/IMG_0176-scaled.jpg Blog - The Unseen Architecture: Navigating the Human Complexity of Mega-Projects - Make it stand out An awe-inspiring moment, captured at the Singapore Oceanarium. This is the seamless experience everyone sees. What remains unseen is the complex human ecosystem and empathetic strategy required to bring these moments to life. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/592a0f6d-3ce6-4492-abed-2921370accc0/NCID-06_hi-scaled.jpg Blog - The Unseen Architecture: Navigating the Human Complexity of Mega-Projects - Make it stand out By listening empathically to Prof Leo Yee Sin, Director of the National Centre of Infectious Diseases (NCID), we uncovered a core motivation: her wish to personally welcome every guest. This AR message was our solution, solving her challenge and ensuring her personal hospitality became a defining feature of The NCID Gallery. https://angelinetong.com/blog/beyond-build-and-they-will-come-the-power-of-purpose-driven-experiences monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/6122065d-cc29-45d8-b938-f47cd5ec19f0/whale-fall-hol.jpg Blog - Beyond ‘Build and They Will Come’: The Power of Purpose-Driven Experiences - Make it stand out Telling the “Whale Fall” story required more than static panels. Our purpose was to forge a deep, emotional connection to an unseen world. The outcome is an immersive journey; a space designed not just for viewing, but for feeling and understanding the profound, hidden stories of the deep ocean. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/38bd2855-5cd8-49fb-b4a6-822ccdf5f482/esplanate-hol.png Blog - Beyond ‘Build and They Will Come’: The Power of Purpose-Driven Experiences - Make it stand out For Esplanade’s “Pip’s Trail,” the purpose was to turn passive viewing into active, playful discovery. Each physical panel isn’t just a link to information; it’s an invitation to a quest. It draws visitors in to uncover the “hidden stories” of the Esplanade’s gardens and architecture, connecting them to a side of this iconic building most people never truly discover. https://angelinetong.com/blog/beyond-the-collection-a-new-mandate-for-museums-attractions-and-destinations monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/184a7507-3756-4d0a-afee-147602e9d7d5/IMG_0176-scaled.jpg Blog - Beyond the Collection: A New Mandate for Museums, Attractions, and Destinations - Make it stand out As the Singapore Oceanarium’s appointed storyteller and interpretive strategist, HOL designed a story-first experience that conveys marine knowledge, moves its audience to care more about the ocean and motivates them towards ocean stewardship. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/0c694709-275c-4a0e-b9f0-afa397fe97f2/sandbox-8-2048x1071-1.jpg Blog - Beyond the Collection: A New Mandate for Museums, Attractions, and Destinations - Make it stand out By offering an interactive environment where visitors could explore and experiment with ideas about Singapore’s future, The Sandbox Experience contributed to Singapore Discovery Centre’s mission of fostering a deeper connection to the nation. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/3d11871b-c1f1-4061-82d6-d05ff5d6257d/NCID-23_hi-min.jpg Blog - Beyond the Collection: A New Mandate for Museums, Attractions, and Destinations - Make it stand out For The NCID Gallery, we applied several storytelling strategies to translate theoretical concepts, hard facts and concrete data into easy-to-understand, engaging content for the audience. https://angelinetong.com/blog/telling-stories-of-the-ocean-for-the-singapore-oceanarium monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/2d799a07-65c1-46d2-8bb3-f90f24803dda/DSCF7910.jpeg Blog - Telling Stories of the Ocean for the Singapore Oceanarium - Make it stand out The Singapore Oceanarium aims to be a leading marine institute championing marine education and sustainability. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/70fbebfd-b853-45c2-974c-e87db10bdf01/hol-storytelling.jpg Blog - Telling Stories of the Ocean for the Singapore Oceanarium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/737ae943-b4bd-489e-b5d4-71fc36767a7f/oceanwonder.png Blog - Telling Stories of the Ocean for the Singapore Oceanarium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/30a55d5e-3e96-48a6-a658-c69462268ee3/beelz.png Blog - Telling Stories of the Ocean for the Singapore Oceanarium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/8bf38744-d0e7-44c6-8dc7-7349465931d9/IMG_0168.jpg Blog - Telling Stories of the Ocean for the Singapore Oceanarium - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://angelinetong.com/blog/storytelling-for-spaces-to-build-trust-and-motivate-change monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1765425890702-0I7EZ3T2PE9TBPFFAM8Z/piptrail.jpg Blog - Storytelling for Spaces to Build Trust and Motivate Change - Make it stand out Pip’s Trail, a digital quest for family and school groups visiting The Esplanade – Theatres on the Bay, is based on the story of the venue’s mascot, which has lost its scales and needs children’s help to find them. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/b4ddfac5-979d-46df-b540-3edb20c24dbf/miracle-3.jpg Blog - Storytelling for Spaces to Build Trust and Motivate Change - Make it stand out People are more inclined to adopt behaviours they observe in others similar to themselves. Singaporean visitors to Miracle were more likely to be moved to strive for Singapore’s future if they identified with Singaporeans featured in the exhibition. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/06158ba8-eb34-4407-b28e-863cbae1799d/20180413FriNIEVLC-0003.jpg Blog - Storytelling for Spaces to Build Trust and Motivate Change - Make it stand out The digital photo wall at the NIE Visitors Learning Centre allowed visitors to share their stories and contribute to shaping NIE’s future. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/3ceb426d-e651-453e-b7de-138b702024af/sandbox-3.jpg Blog - Storytelling for Spaces to Build Trust and Motivate Change - Make it stand out Stories told at the Singapore Discovery Centre’s Sandbox Experience were drawn from Singaporeans from all walks of life, inspiring visitors to co-create the nation’s future. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/dd95f45a-da8e-45fc-8ae1-b77faaf6813d/changi-t4.jpg Blog - Storytelling for Spaces to Build Trust and Motivate Change - Make it stand out Peranakan shophouse facades transport foreign travellers and local visitors to Katong–Joo Chiat to enjoy Peranakan culture without leaving Terminal 4. https://angelinetong.com/blog/how-to-structure-a-call-for-tender-for-a-successful-experience monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/70fbebfd-b853-45c2-974c-e87db10bdf01/hol-storytelling.jpg Blog - How to Structure a Call for Tender for a Successful Experience - Make it stand out HOL’s strategy framework, CRM, tells your story by communicating information, resonating with emotions and motivating actions. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/8d3e41c9-f0f2-4af6-8283-854b18e27292/20180413-Fri-NIEVLC-0011.jpg Blog - How to Structure a Call for Tender for a Successful Experience - Make it stand out HOL was the lead strategic consultant for the National Institute of Education’s Visitors Learning Centre. Pictured here is an interactive projection mapping feature that presents NIE’s values. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/c1b13788-86d4-48e7-b953-81e899e2ffdb/image7.png Blog - How to Structure a Call for Tender for a Successful Experience - Make it stand out Singapore’s Economic Miracle exhibition was curated by HOL using the CRM framework. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/06158ba8-eb34-4407-b28e-863cbae1799d/20180413FriNIEVLC-0003.jpg Blog - How to Structure a Call for Tender for a Successful Experience - Make it stand out For the National Institute of Education’s Visitors Learning Centre, HOL strategised storytelling methods, including projection mapping, multimedia presentations and panel content. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/460df547-c980-45af-b76b-1d45b3f646a3/NCID-21_lo.jpg Blog - How to Structure a Call for Tender for a Successful Experience - Make it stand out HOL strategised and designed the National Centre for Infectious Diseases Gallery. Here is an eye-catching physical timeline of Singapore’s infectious disease healthcare that allows visitors to take in its rich historical context and development visually. https://angelinetong.com/blog/telling-your-story-differently monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/13f48ae9-d217-4a93-9452-6c69426c018c/piptrails-esplanade-2.jpg Blog - Telling your story differently - Make it stand out Children get to “tour” The Esplanade by scanning QR codes on their mobile devices and completing micro-tasks while learning about its facilities and architecture. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/70fbebfd-b853-45c2-974c-e87db10bdf01/hol-storytelling.jpg Blog - Telling your story differently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/b8f165e3-8e72-4542-a257-fdd0825acfe1/esplanade-1-.jpg Blog - Telling your story differently - Make it stand out Our messages were bite-sized, conversational and intentionally curated to make children go “wow”. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/682e5afb-d3ab-4077-ab9d-2eae0cddc506/piptrails-esplanade.jpg Blog - Telling your story differently - Make it stand out Pip’s Trail took children and parents on a quest around The Esplanade, uncovering new discoveries and piquing their curiosity about the performing arts centre. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/2ca1ccaf-c645-405c-864a-1d7a3c6bf031/phone.png Blog - Telling your story differently - Make it stand out If parents could see how much their children enjoyed the experience, they would be more inclined to engage with The Esplanade further. https://angelinetong.com/blog/new-post-title monthly 0.5 2025-02-07 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/0314ea3a-18b0-4708-8295-6341edb2ed41/ChangiAirport.jpeg Blog - Celebrating SG60 with Exhibitions - Make it stand out One of the venues of Miracle was the Changi Airport, where its stories touched the hearts of many visitors and travellers during SG50. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/2c48f649-a655-466f-bd3f-0eb942706e60/CKTLegacy-1.jpg Blog - Celebrating SG60 with Exhibitions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/4e552418-cb6f-4083-a50a-23127a075df0/CKTLegacy-2.jpg Blog - Celebrating SG60 with Exhibitions - Make it stand out Successful exhibitions go to where your audience is. The Char Kway Teow Legacy, an exhibition aimed at inspiring young people to pay it forward, met its target audience, 18- to 35-year-old young people, at educational institutions. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/f0c43efb-64ab-40f7-bc19-ec95ea02c44f/026_ChangiAirport.jpeg Blog - Celebrating SG60 with Exhibitions - Make it stand out Seeing is believing: The tangible nature of exhibitions builds credibility and fosters trust among your audience. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/12fe3616-034d-4e36-b88e-73e0219e6c3a/004_ChangiAirport.jpeg Blog - Celebrating SG60 with Exhibitions - Make it stand out At Miracle, experiences like interacting with life-sized, social media-friendly replica artefacts like Raffles Hotel doorman cutouts rekindled old memories and made new ones. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/71f9f493-11f4-438e-b062-32fdfff5b14f/130784802%40N06_20680890695_M-204.jpeg Blog - Celebrating SG60 with Exhibitions - Make it stand out At Miracle, the stories of how ordinary Singaporeans overcame the odds and bounced back from challenges resonated with visitors. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/5693e13c-b59c-4924-a762-9ce39147abf2/hol-storytelling.jpg Blog - Celebrating SG60 with Exhibitions - Make it stand out Follow CRM, HOL’s strategy framework, to tell your brand’s story in your SG60 exhibition. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/b40be535-652a-470e-86fb-e6ca4013900c/tcktk-digital.jpg Blog - Celebrating SG60 with Exhibitions - Make it stand out The virtual version of The Char Kway Teow Legacy exhibition preserved the exhibition digitally for legacy. https://angelinetong.com/blog/designing-experiences-to-inspire-change-and-action monthly 0.5 2024-10-03 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/acda53cf-00f4-4d24-ad93-1066ba5fa769/CKTLegacy-1.jpg Blog - Designing Experiences to Inspire Change and Action - Make it stand out GiveDangerously’s brand experiences centred around The Char Kway Teow Legacy, which is the story of the family’s giving legacy. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/243ef29b-f13d-4ea5-85c7-c5909e633df6/CKTLegacy-2.jpg Blog - Designing Experiences to Inspire Change and Action - Make it stand out GiveDangerously wants to promote a kind and supportive society, starting with the young generation. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/8ba48684-3e4d-4502-858a-af967b642a7f/tcktk-digital-2.jpg Blog - Designing Experiences to Inspire Change and Action - Make it stand out GiveDangerously’s brand experiences included a physical exhibition, virtual exhibition and phygital experience, meeting its audience where they are in terms of physical locations and digital channels. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/22da948f-84aa-4bbd-bbd4-f27bed295a62/gamification_flipcard-3.gif Blog - Designing Experiences to Inspire Change and Action - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/0a27e17b-47c0-461b-88ac-25d7a5772d51/gamification-3.gif Blog - Designing Experiences to Inspire Change and Action - Make it stand out Gamified micro-experiences like a memory game and a “climbing” game helped the audience empathise with the challenges of GD’s beneficiaries. https://angelinetong.com/blog/spaces-with-impact-a-story-first-approach monthly 0.5 2024-08-30 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/0f401995-b7cb-4e88-8e1d-fc3a37231929/image+%286%29.png Blog - Spaces With Impact: A Story-First Approach - Make it stand out The audience related to the personal anecdotes shared in the Singapore’s Economic Miracle exhibition and felt proud to be Singaporean. These emotions were part of the story HOL established for the exhibition before any design began. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/ce24f257-4434-4a36-b61d-fd29a9f07c1d/Screenshot+2024-08-29+at+1.52.07+PM.png Blog - Spaces With Impact: A Story-First Approach - Make it stand out Holding up umbrellas as water rained down, visitors were taken back in time to the emotionally charged moments during the 1968 National Day Parade and the funeral of the nation’s founding prime minister at the Bicentennial Experience. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/50519918-339a-4b5d-8015-6029fc6fd3e6/PT4315+lo.jpg Blog - Spaces With Impact: A Story-First Approach - Make it stand out Pip’s Trail features a quest, games and micro-learning experiences all inspired by the story. https://angelinetong.com/blog/the-science-behind-our-love-for-stories monthly 0.5 2024-07-29 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/7d77b91a-f82d-42ff-a971-ca8de5b059c4/shutterstock_2193264617.jpg Blog - The Science Behind Our Love For Stories - Make it stand out Amygdala and hippocampus in the human brain. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/565aa9b1-5f53-4139-8652-2fcea9a5088b/shutterstock_1965718144.jpg Blog - The Science Behind Our Love For Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://angelinetong.com/blog/storyvsstorytelling monthly 0.5 2024-05-24 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/6a28786c-605b-4f14-a3fc-bf64506c829b/marina+central+spinning+wheel.jpg Blog - Creating Lasting Memories with Stories, Storytelling and Narratives - Make it stand out Interactive panels such as the spinning wheel and the claw machine allow visitors to engage with the content in a fun manner. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/fc46a569-6f98-487a-a415-6b674f5aeaf9/image+%2827%29.jpeg Blog - Creating Lasting Memories with Stories, Storytelling and Narratives - Make it stand out Stories of Singaporeans were peppered within The Sandbox Experience @ Singapore Discovery Centre and presented through augmented reality, video interviews, bite-size interactives and life-sized artefacts. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/285ff895-9500-4dc4-947d-1282baa51118/image+%287%29.png Blog - Creating Lasting Memories with Stories, Storytelling and Narratives - Make it stand out Visitors to The Miracle Exhibition interacting with the interpretive panel featuring the story on Raffles Hotel; one of Singapore's most iconic brands. https://angelinetong.com/blog/culturaltourism monthly 0.5 2024-04-18 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/ba67a17a-826c-4ef0-9530-261a53cb77eb/Sandbox+33_lo.jpg Blog - Creating Memorable Experiences in Cultural Tourism with Storytelling - Make it stand out Stories of Singaporeans were peppered within The Sandbox Experience @ Singapore Discovery Centre and presented through augmented reality, video interviews, bite-size interactives and life-sized artefacts https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/0591864a-12c6-4e58-b5fd-7a0ecbfd7d61/Sandbox+06_lo.jpg Blog - Creating Memorable Experiences in Cultural Tourism with Storytelling - Make it stand out One of the stories belonged to 7-year-old Hannah Chia on how she overcame her anxiety during the Covid-19 pandemic. https://angelinetong.com/blog/buildingabridgetoyouraudience monthly 0.5 2024-03-21 https://angelinetong.com/blog/deepexperiences monthly 0.5 2024-02-22 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/b36cedf0-4806-4828-b135-5e028c8864f5/Screenshot+2024-02-22+at+5.38.55+PM.jpg Blog - How actionable insights help us develop deep experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/f30c4bc8-1130-44e2-bca7-29dff8eec7bb/shutterstock_2361952571.jpg Blog - How actionable insights help us develop deep experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/5bffecd9-3795-4f7f-a96f-f775533d3e3b/shutterstock_1707486013.jpg Blog - How actionable insights help us develop deep experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://angelinetong.com/blog/reimagining-the-new-normal monthly 0.5 2020-07-04 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1593854265182-8AA2TENHK8ZZK61WVJVJ/man-having-a-video-call-on-his-phone-4031820.jpg Blog - Post Circuit Breaker: Re-imagining the ‘New Normal’ https://angelinetong.com/blog/experiential-retail-done-right monthly 0.5 2020-07-03 https://angelinetong.com/blog/build-and-they-will-come monthly 0.5 2020-07-03 https://angelinetong.com/blog/winning-mums-over-ns monthly 0.5 2020-07-03 https://angelinetong.com/blog/giving-legacy monthly 0.5 2020-07-03 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1573556214888-WL77P9DIV56PFS4C8677/1.+607_20191016_MrTan_CKTLegacy_YH.jpg Blog - Changing People’s Minds About Giving https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1573556718287-IEDZEF77DZ4EG0UAYE5R/13.+242_20191016_MrTan_CKTLegacy_YH.jpg Blog - Changing People’s Minds About Giving https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1573556601427-0E1PBSX8VG3XYVQHWPYW/8.+669_20191016_MrTan_CKTLegacy_YH.jpg Blog - Changing People’s Minds About Giving https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1573556923133-M0K3BAIQ8EZAP5NVBYVJ/10.+144_20191016_MrTan_CKTLegacy_YH.jpg Blog - Changing People’s Minds About Giving https://angelinetong.com/blog/philippe-watch-art-grand-exhibition monthly 0.5 2020-07-03 https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1571118715659-OM40K92JHC3ZYFWCOL8W/_DSC5257-2.jpg Blog - A Day Out at the Patek Philippe Watch Art Grand Exhibition https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1571118565726-5D6W2LMZPCRCI4NU1L6Z/IMG_20191010_111919.jpg Blog - A Day Out at the Patek Philippe Watch Art Grand Exhibition https://images.squarespace-cdn.com/content/v1/56f0aaca22482e7275017904/1571118632694-LL6903XB8X0RLK6AFFUV/IMG_20191010_112121-2.jpg Blog - 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