When she is not knee-deep micro-philosophising, Angeline enjoys travelling, looking out for the latest tech, visiting museums and galleries, watching documentaries, reading biographies and people watching. She also enjoys intellectual and philosophical discussions to understand and learn from different perspectives. Once a while, she indulges in binge-watching drama series (alone; so that no one will ask questions). But her real super ability is sleeping for a long, long time without waking. Her record? 20 hours!

Angeline has a Master of Education (Human Development & Psychology) from the Harvard Graduate School of Education and a Postgraduate Diploma in Museum Studies from Harvard University.

An AI Copywriter for You?

An AI Copywriter for You?

Angeline Tong
Content Curation

Two weeks ago, Alibaba debuted its artificial intelligence (AI) copywriter.

Advertisers on Alibaba’s platforms can now, with the click of a button, select from 20,000 lines of copy for their products. The AI tool is even able to adjust the tone of its copy – promotional, functional, fun, poetic or heartwarming – based on advertisers’ preference.

Using deep learning and natural language processing technologies, the AI copywriter learns from and draws inspiration from top-quality copy from sites such as Tmall and Tabao.com. According to Alibaba, the tool is now being used approximately one million times a day.

The AI tool was developed with efficiency in mind. The human copywriter can now to choose the most suitable copy from the many machine-generated options rather than spend time coming up with new lines.

“Human creativity is the cornerstone for the machine, which isn’t able to replace the creativity of people,” said Christina Lu, general manager of Alibaba’s marketing arm, Alimama.

The AI tool is currently benefiting from the creativity of human copywriters. However, as more and more advertisers make use of the AI copywriter, humans won’t need to contribute so much to this library of creative copy as time goes by.

With the new AI tool, it will take a shorter time to coming up with copy. Yes, efficiency will go up, but what about human creativity?

Will we see this AI copywriter expand its service from e-commerce platforms into 3D spaces such as galleries, museums and visitors centres?

I am eagerly awaiting with both anticipation and apprehension.

Angeline Tong is an architect of narratives and Chief Curator at HOL, an experience strategy and curation consultancy. Angeline has a Master of Education (Human Development & Psychology) from Harvard Graduate School of Education and a Post-Graduate Diploma in Museum Studies from Harvard University. She currently resides in Singapore.

To contact Angeline, email atong@hol.sg

An Experience Worth Leaving the House For

An Experience Worth Leaving the House For
Second Time Lucky

Second Time Lucky